PROGRAM

Language: English  /  Español

Topics

IT, social media an leadership 2.0

- Use of smartphone applications to reach votes

- Campaigning via smartphones

- Social-media political communication

- Strategies for reaching Latino voters

-  Building leadership 2.0

Communications and govermmental marketing

- Political communications for elected governments

- Crisis management in public communications

- The citizen as the axis for governmental communications

- Legitimation of government through political communications

Strategies for winning campaigns

 - Digital media and campaigns in the Americas

- Successful case studies in the U.S. and Latin America

- Messaging and political communications for electoral campaigns

- Cybercitizens and new voters

- Pro-Con contrast campaigns

The media and public opinion

Personal image and branding

     - Messaging to win

      - The importance of photography to a person's image

      - Storytelling for goverment and campaigns

      - Connection and the credibility of a candidate

Panel: The latino vote

Panel: successful local-government case studies

Panel: The new technologies

Panel: Women in politics

Panel: Polling in the elections

Panel: The media and politics

Panel: The Trump phenomenon, journalist and politics

Panel: Democracy in the Americas

Topics

IT, social media and leadership 2.0

      - Use of smartphone applications to reach voters

      - Campaigning via smartphones

      - Social-media political communication

      - Strategies for reaching Latino voters

      - Building leadership 2.0

 

Communications and governmental marketing

      - Political communications for elected governments

      - Crisis management in public communications

      - The citizen as the axis for governmental communications

      - Legitimation of government through political communications

 

Strategies for winning campaigns

      - Digital media and campaigns in the Americas

      - Successful case studies in the U.S. and Latin America

      - Messaging and political communications for electoral campaigns

      - Cybercitizens and new voters

      - Pro-Con contrast campaigns

 

The media and public opinion

 

Personal image and branding

      - Messaging to win

      - The importance of photography to a person’s image

      - Storytelling for government and campaigns

      - Connection and the credibility of a candidate

 

Panel:  the Latino vote

Panel:  successful local-government case studies

Panel:  new technologies

Panel:  women in politics

Panel:  polling in the elections

Panel:  the media and politics

Panel:  the Trump phenomenon, journalists and politics

Panel:  democracy in the Americas